The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that sell, deliver, and optimize digital advertising or marketing campaigns.
ITN Holdings brings decades of experience building the most advanced suite of technology, inventory, and data services to the television and video advertising industry. It is committed to creating value for marketers, agencies and inventory suppliers through two distinct business divisions: ProVantageX and ITN Networks. ITN Holdings is dedicated to both business divisions with the goal of being a driving force in automating legacy processes to provide interconnectivity and efficiencies.
Mediaocean software manages every aspect of the advertising workflow, from planning, buying, and selling, to analyzing and optimizing invoicing and payments. They serve a wide range of over 100,000 users in the advertising world.
ProVantageX (PVX) combines the power of automation and data to bring value and operational efficiency to advertisers. Its ground-breaking technology helps media professionals improve value by seamlessly blending and optimizing qualitative and quantitative data to precise campaign designs.
The Television Bureau of Advertising (TVB) is the not-for-profit trade association representing over 800 individual television stations, television broadcast groups, advertising sales reps, syndicators, and international broadcasters. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile.
PremiumMedia360 provides a cloud-based operating system to automate the entire workflow, error-free,
between Networks, Broadcasters, 3rd Parties, and their Advertising Agencies.